New Jewelry Collection Announcement

Monday, April 7, 2014

I feel it has come time to let everyone know about our new jewelry collection. After all, I'd love to let you all in on the excitement, as this is something I've been hoping to do for quite some time. The new jewelry collection is going to feature some of my favorite elements:

GEMSTONES!

That's right! We're going to take a step away from our beloved charm jewelry designs to launch a number of new pieces with gemstones as the focal point. You will get to see gorgeous quartz, agate, chalcedony, amethyst, tourmaline and more make their appearance in our brand new jewelry collection. I've released several gemstone jewelry designs previously, which you can see in the ideology shop, but I'm very much so looking forward to offering a wider range of gemstone jewelry designs as part of the ideology collection. I'm absolutely thrilled to be able to share this news with all of you!

Amanda Call, my cousin who's been taking some gorgeous product photgraphy of my designs lately, has even started photographing some of our new designs in addition to some of our current styles. In fact, we just released the first photo from our recent sessions on social media earlier today, featuring our Gold Heart Earrings, which are similar to our Bronze Heart Earrings currently available in our shop. You can see the photo here:

So, there's no need to worry for all our charm jewelry lovers, as there are also plenty of new charm jewelry designs coming soon, in addition to our brand new gemstone jewelry collection. We'll be releasing many more of our new jewelry photos from Amanda very soon, as well, so you don't have to wait too long to see our new designs!

In the meantime, we'd love to hear your thoughts on our idea for the new collection and the first photo released from our recent photo shoots with Amanda! :)

 

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