About Us

Ideology began in October 2010 when artisan Britt Baker decided to take a leap and launch a collection of jewelry she created by hand. The brand has since expanded from it's focus on versatile jewelry to include a range of gemstones and crystals.

Custom offerings tailored to requests are also available in addition to the main product line. Ideology's creations have been featured on several websites, including Fab and Zulily, and can be seen at a number of boutiques and various shows and events throughout each year.

Ideology has grown into a brand with a global presence, reaching customers around the world. Ideology has also made its way into the hands of celebrities and the press, with our designs having been included in exclusive gift bags for the Primetime Emmys, the CMA Awards and the Golden Globes. Our Amethyst Trio Earrings were also worn on the hit CW television show "Hart of Dixie" by Don Todd's ex-wife, played by Tisha French, on the Season 3 Finale.