About Us

Artisan Brit Baker started Ideology in October 2010 when she decided to take a leap and launch a collection of jewelry she crafted by hand. The brand has since expanded to offering a mesmerizing collection of crystals, gemstones and minerals sourced ethically from around the world. 

Ideology has a global presence, having reached tens of thousands of customers around the world. In addition, the brand has also found its way into the hands of celebrities and even onto the small screen. Ideology has continued to delight collectors, jewelry makers and artisans for over a decade, with the shop's focus remaining in curating a collection of responsibly sourced and beautiful crystals that will brighten any space.