About Us

Ideology began in October 2010 when artisan Britt Baker decided to take a leap and launch a collection of jewelry she created by hand. The brand has since expanded from it's focus on versatile jewelry to offering a mesmerizing range of crystals, gemstones, and minerals.

Ideology has grown into a brand with a global presence, reaching beloved customers from around the world. Ideology has also made its way into the hands of celebrities and the press, with our designs having been included in exclusive gift bags for the Primetime Emmys, the CMA Awards and the Golden Globes. Our Amethyst Trio Earrings were also worn on the hit CW television show "Hart of Dixie" by Don Todd's ex-wife, played by actress Tisha French, on the Season 3 Finale.